Fundraising

Fundraising


We understand modern fundraising at GRÜN as a systematic approach to attracting and retaining donors, members or participants - on the basis of a clearly defined strategy, with the help of proven fundraising instruments and in connection with digital fundraising tools and digital marketing.

Fundraising strategy, concept, campaign planning

At the beginning of a project or campaign, we ask each other in fundraising: What do we want to achieve? With who? And above all: how? Do we want to attract new donors or new members, for example? Together with our customers we work out a sustainable strategy and develop a solid concept from it. We base the planning of measures on this.

Donation management service

An important pillar in systematic fundraising is donation management using professional donor management software. Our team from the fundraising agency offers ongoing donation management as a service - temporarily or permanently, as required. Based on our online donation management tool GRÜN IMB LASSIE we can support you, for example, with the booking of donations or send thank you letters and donation confirmations. Another example is address selection for fundraising measures. With our donation management service, we are aimed at those customers who do not have enough internal capacity for donation management or who want to outsource it to use it elsewhere.

Campaign management and controlling

Communication and fundraising campaigns can be very complex and involve many dozen individual measures. In fundraising, we plan, manage, calculate and control all of this for you. And you always have an overview.

Mailings and inserts

The mailing is dead. Inserts no longer work. Often claimed, but not true. The core instrument of fundraising is lively and often still the guarantee for a broad base. In Classic Fundraising, we take on the complete service from concept to text, design and production to address management / list broking and lettershop.

New donation advertising

Recruiting new donors is not an easy business. But an indispensable one. We successfully rely on digital marketing and content marketing. And of course they also master the tried and tested instruments.

Inheritance fundraising

Inheritance, will, legacy - this area in Classic Fundraising is experiencing strong growth rates. Billions of euros are inherited every year. But how do you participate? Is a simple inheritance brochure enough? Or are there other concepts? Yes there is. And with us.

Event donations

Weddings, special birthdays, anniversaries, but also sad occasions - can and should be used systematically for fundraising. And ideally, this instrument can also be used to attract new donors. We'll show you how.

Event / face to face fundraising

The most effective contact with the target group is personal conversation. Stand communication at major events is a very effective way of conveying your organization's concerns and attracting supporters. In Classic Fundraising, we propose suitable events, design your stand, produce the materials, plan an attention-grabbing campaign, train your people and, if necessary, also stand at the stand ourselves.

Large donation advertising

Winning wealthy people as supporters is an art in itself. But it also works if you are not a member of a millionaires club yourself. We will help you.

CSR (Corporate Social Responsibility)

More and more companies are not only getting involved socially, but also make demands on their social commitment. We support you in the selection and approach of suitable corporate partners and develop joint projects.

Church fundraising

Church fundraising


We offer a wide range of fundraising and communication services for church organizations and institutions. We have special experience and knowledge here. We can church!

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Customers with GRÜN alpha work together successfully.

Organizations and companies that trust us


In the following we provide a small selection of satisfied customers and individual customer testimonials. If you would like specific references to individual products, service areas or target groups, please contact us.

EWV energy and water supply GmbH
Benedictine Abbey Maria Laach
CHURCH IN EMERGENCY / Ostiesterhilfe Deutschland eV V.
Volkswagen Foundation

German Fundraising Association
Stadtwerke Düren GmbH
RWTH Aachen University
ROTE NASEN Germany eV
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Send us a message if you want to know more about our references. We are looking forward to your contact.
Telephone: 0241 9278830
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