New platform

Announcement at CeBIT for the new “” portal as an online platform for professional trades. Launch in summer 2017.

Aachen / Hanover, March 24.03.2017, XNUMX. The AVU Agency for Association and Corporate Marketing GmbH, a subsidiary of GRÜN Software AG, announced the development of the new online platform as an exhibitor at CeBIT in Hanover today at. The platform is intended to enable district craft associations, guilds and specialist guild companies to have digital access to customers and to raise digital marketing in the craft sector to a new level.

"Even in professional trades, new regional customers can be picked up when they are recruiting from where they are: on the Internet," explains Dr. Oliver Grün, CEO of GRÜN Software AG, the basic idea for a central platform for all specialist guild companies, guilds and district craft associations. The platform is to be designed in such a way that it can serve as a search portal for craft businesses on the one hand and as a replacement for all participants' own website on the other. "By bundling the offer, much more powerful digital marketing is possible, for example in search engine optimization, from which every single company benefits," adds Grün.

"Through a cooperation with guilds and district craft associations, the tried and tested structure of the craft organizations will be firmly integrated on the modern platform and transformed in digital marketing for the benefit of the guild companies and their customers," adds Hugo Polz as the digitization representative of the AVU agency.

The great advantage for the district trade associations, guilds and guild specialist companies is that they can be found on the Internet and the associated flow of visitors. The costs of running your own website and the effort required to maintain the website are reduced to a minimum. Organizations and specialist companies that already have their own domains can redirect them to the new online shop window at The maintenance of content takes place via an intuitive content management system that can also be operated via smartphones and tablets.

The live connection for is planned for summer 2017. The portal is through giftGRÜN developed, the digital agency in the GRÜN Group. From now on is under the domain an information page about the platform is available. Interested companies and craft organizations can enter themselves in a list and are constantly informed about innovations. In further steps, the platform is to be expanded to include many additional features such as software tools for member and customer management or new communication tools.

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