Digital marketing


Digital marketing is of crucial strategic importance for attracting and retaining donors, members and other target groups. We support you from the conception to the implementation.

Digital association communication

Digital Marketing by GRÜN


We offer digital marketing to attract donors, members, participants and other new addresses.

Consulting giftGRÜN

Digital marketing strategy


There is a wide variety of disciplines in digital marketing. When Fundraising agency we focus on those with whom we can best achieve our customers' goals. We often and gladly rely on search engine optimization (SEO) and search engine advertising (SEA), in particular Google Grants. Content marketing - i.e. the targeted use of existing or specially created content to acquire new donors or members online - is another important discipline.
We will find out for you which measures from the digital marketing mix are right for your organization as part of our digital marketing strategy consulting.

Google Grants


Google provides nonprofits with a monthly budget of up to $ 10.000 free of charge that the organization can use to advertise with Google Ads. However, with an account-wide CTR of 5%, the hurdles to get into the program and above all to stay in it are set quite high. Here we can help as a Google partner!

Search engine optimization SEO

Search engine optimization SEO


It's not just your target groups who read the content of your website. Search engines do too. We ensure that your website or landing page gets a good ranking on Google and other search engines and appears as high up as possible in the organic search with the relevant search terms. If necessary, we also train our customers in SEO-compliant texts.

Search engine advertising SEA


Search engine advertising is targeted, highly efficient and the results are measurable and transparent. We analyze which target groups are looking for terms that match their offer. And then lead them to your pages using suitable advertising formats such as Google Ads, where they can then use these offers online. Whether that is donation offers, memberships, low-threshold content or events - with search engine advertising we gain new addresses with little wastage and the best cost / benefit ratio.

Influencer Marketing

Influencer Marketing


In times of decreasing willingness to bond and the aging of society, younger target groups are in great demand among donor organizations and member organizations. In our online marketing campaigns, we have been using influencer marketing for a long time, i.e. the targeted use of multipliers that have a high reach on YouTube and other digital channels.

Tracking and Controlling


No matter which measures from the online marketing mix we use for you: Tracking and controlling are always included. Whether in the area of ​​online donations, online member acquisition or other online transactions. We continuously measure the success of each individual measure and compare costs and income. Because fundraising is always testing. And nowhere does that work better than in online marketing if you master the appropriate tools.

Tracking and Controlling
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Send us a message if you want to know more about our references. We are looking forward to your contact.
Telephone: 0241 9278830
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